We claim that we provide the fastest turnaround in the world and we are 100% behind that claim.
DSPs ingest thousands of content from aggregators and labels on a daily basis. To be able to cope with the fastest time to store action, they have to rely on their partners to provide the best, most correct information related to your releases.
To achieve that, DSPs typically classify their partners/suppliers/us based on the quality of their content and related metadata.
We meticulously provide the best and most correct information to DSPs. Hence we are considered the preferred partner by the majority of DSPs. This gives us the status of “direct-to-store” status, meaning most of the content provided by us are not checked by DSPs. They do a sample check for our content to make sure we keep our status and commitment to the highest data standards.
Therefore, your release will be live in some DSPs in less than 2 hours. It is also noteworthy to note that some small DSPs are not highly automated hence content ingestion might include some manual steps and getting your content live might take 48 hours but this is not the case for major DSPs like Spotify, Apple Music, Instagram, TikTok, YouTube, GooglePlay etc.